We supply optimal packaging for your product.
Specialists in packaging development. The function of packaging changes during the various stages in the total supply chain. The packaging must therefore perform multiple functions, starting with efficiency on the filling line; protection of the packaged product (shelf life), the logistical function (distribution), information supply for users, branding, a distinctive appearance at the point of sale, convenience for the user and – if possible – sustainability. It is therefore important to construct packaging that fulfils all of these (dynamic) functions. Many design agencies often only focus on the branding and appearance. We have an overall view of the entire chain. This makes a real difference, because packaging is not an isolated object. It is part of a process.
Probably, your packaging has functioned successfully for many years but at a certain point even packaging reaches the end of its life cycle. From a marketing viewpoint the packaging in the retail-sector in particular must be distinguishing and tempting in the eyes of the consumer which is why we are asked increasingly by our clients whether we have ‘something new’ available.
To you, your product is unique or at least has attributes that set it apart from your competitors, then why not use a unique packaging to create added value, from which you can maximise the benefits and stand out against the competition? Being innovative is surely the key to new successes in the future.
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The Bark Innovations method
Discover our pragmatic approach of packaging design. Packaging is more than just a nice picture; it must also comply with the 5 packaging Ps. Protect, Preserve, Present, Produce, Practical. Our underlying principles:
Our ability to innovate is not confined to the redesign of packaging; in fact, we focus mainly on developing innovating technologies that in some cases can be patented. We also spearhead the continuous development of existing packaging solutions. In short, the development of innovative packaging is a broad principle within Bark Innovations, and interpreted according to the motto: ‘We don’t just design, we also create’.
2. Out of the box
Because we understand the production techniques involved in producing the eventual product design, we are not limited by our machinery. If a packaging manufacturer is commissioned to develop packaging solutions, inevitably it would result in a solution that reflects the manufacturer’s machine capacity. This can often be at the expense of ‘lateral thinking’, thereby negatively impacting on creativity. In our opinion, creativity finds expression through a combination of realistic and practical approaches. Not through the available machinery.
3. Practical and to the point
We understand that no two projects are the same. Inevitably, the client’s perspective is the variable factor but it are their conceptual ideas that are central to the development of packaging solutions. The essence of the development process is to meticulously map out all influences and relevant aspects. A well-considered approach is absolutely essential in this regard.
4. Efficient and effective
The commonly-heard quote “packaging innovations and packaging developments are costly, and are therefore the exclusive preserve of multinationals” is only a half-truth but often it is the multinational company that execute these innovations. Nevertheless, Bark Innovations is convinced that medium-sized enterprises can also take advantage of innovative packaging solutions, complete with a degree of cost transparency and competitive pricing levels, furthermore, we can provide a rough cost estimate of the finished product; now that is ‘bespoke packaging’.