We give shape to packaging functions
Specialists in packaging development. The function of packaging changes over the different stages in the total supply chain. That means packaging has to fulfil multiple functions.
- Efficiency on the filling line
- Product protection and shelf life
- Logistic function, distribution
- Information provision
So it’s important to design packaging that fulfils all these (dynamic) functions. Many design agencies often focus only on the branding and appearance. At Bark Innovations, we have a clear overview of the entire chain. That really makes a difference, because packaging doesn’t stand alone. It’s part of a process.
For you, your product is unique, or at least has characteristics making it stand out from your competitors. So why not use unique packaging to create added value that maximises the benefits and lets you stand out from the competition? Being innovative is the key to new successes in the future.
Cases we are proud of
The Bark Innovation method
1. Our beliefs
The best packaging is developed with the lifecycle as its development basis. That means identifying all the functions during all phases of the packaging lifecycle, and adjusting the design so that it strikes a perfect balance with the development goals.
2. Our specialty
We develop value-added packaging that is optimised to fulfil its functions throughout its lifecycle. We shape packaging functions!
3. Our methodology
New insights or opportunities form the basis for all developments. From these we identify the corresponding packaging function(s) and translate them into different packaging ideas. Then we analyse and optimise the other packaging functions, as these may depend on or be linked to what has changed. These functions should then also be optimised or revised. Optimising all packaging functions in this way results in the creation of new packaging which fulfils all lifecycle functions in the most efficient way.